Our Blogs and Articles

As 2025 draws to a close, it’s important to pause—not just to reflect, but to recognise the moments that define progress. For Future LIV , Our year ended not quietly, but with purpose, celebration, and a clear vision for what’s next. We marked the end of the year with a gala evening at Oh Me Oh My , one of Liverpool’s most iconic venues, bringing together our team, partners, and community for a night that celebrated growth, resilience, and achievement. A Night of Recognitio

Future LIV had the incredible opportunity to host our latest conference, bringing together industry leaders, innovators, and marketing professionals for an inspiring day of learning, sharing, and growth. The event offered a unique platform for our team and partners to touch base on recent milestones and share insights into the mastery we’ve cultivated in scaling events and marketing campaigns. Celebrating Milestones and Mastery As we look back on the past year, it’s clear tha

At Future LIV, we believe in celebrating the wins — both big and small. Recently, we wrapped up another major campaign, and to mark the occasion, we brought our team together for a special Gala and Awards Ceremony at The Bentley, Liverpool . The night was all about recognizing our people — the dedication, energy, and commitment that make Future LIV what it is. We celebrated our top performers , shared highlights from the campaign, and, most importantly, came together as a tea

Rejection is part of the game. Anyone who's spent time in sales knows that not every pitch ends in a yes. But what separates the average reps from the high performers isn't how often they hear “no”—it’s how they respond  to it. At Future LIV, we don’t just hire salespeople—we develop them. And a huge part of that development is teaching them how to take rejection in their stride and turn it into an opportunity. Because let’s be honest: when you're standing face-to-face with s

Running an in-house sales team can be rewarding—but let’s be honest, it can also be a lot . From recruitment headaches to inconsistent performance, managing your own team is no small task. And if you’re starting to wonder whether it’s worth the stress, you’re not alone. At Future LIV , we help brands scale through outsourced, events-based sales teams that are trained, motivated, and results-driven. If you’re on the fence about outsourcing, here are six signs it might be the r

In a world dominated by e-commerce, AI-driven ads, and endless scrolling, it’s easy to assume that face-to-face interaction is a thing of the past. But here’s the truth: events haven’t just survived—they’re thriving . In fact, smart brands are doubling down on human connection to cut through the noise and drive results. At Future LIV , we specialise in building and training high-performing face-to-face sales teams for live events, and we’ve seen firsthand just how powerful t